Wonderful Door
Philippines Corp.

Why UX/UI Design is Crucial to Driving Website Conversions

By WD Philippines

Published on May 23, 2025

2 min read

User engagement is a huge factor for your website but the real thing is, the major factor for business owners is website conversion rate. But what is the conversion rate? Business websites are made not just for visuals, not just putting too much effort on how the user visualizes the website alone but usually focused on how the user makes a deep engagement on your website, the effectiveness of operations and yes, the answer is conversion rate. Browse products, add to cart and check out is the main goal, engage the user deeply with the help of User Interface (UI) and User Experience (UX) modifications. If you are looking how it will work, then you are on the right track. In this article, we’ll help you to increase your website conversion rate more than ever.

UI/UX

User Interface (UI) and User Experience (UX) will be the major factor for the Website conversion increase. UI designs are focused on the visual interactivity of the products while UX is designed to make a connection with users, ensuring the positive experience that understands what the user really needs.

Below is the crucial factor of UI/UX design that can help in uplifting your website conversion rate:

Call To Action (CTA) Button

CTA button is the entry point of the conversion funnel on how a user can proceed to the next stage of the website’s deep engagement. From clicking the register button to check out button, CTA button must be easy to spot and identify and have a clear compelling to prevent confusion.

Quick Page Loading

If your webpage loads too slow you are not just losing user’s engagement but the risk of losing them to a competitor and conversion rate will stay at the lowest.  Based on Forbes advisory survey the average waiting period of the people for a website to load is eight seconds but most of the time this is still unacceptable in other word the more the waiting period the more of losing users.

Graphics and Action

Make the graphics significant and actions that are simple-to-understand, this is all about appropriations that will not miss lead or lose the users interest in your brands. The more it is easy to understand the more the user’s engagement.

Convincing Headlines

Persuasive headlines can simulate deep interest in the user’s emotions and according to Conversion Rate Optimization (CRO) experts’ headlines that begin with numbers are more likely to convert users.

Incorporate High-Quality Images

Catering different viewpoints of a product improves the understanding of the user, you can give them the options of zoom in and zoom out to extinguish the quality of the product or scenery with the different point of view. But the crucial thing is having a high-quality image will make the webpage load slow because it takes time to process the data and that is what our team takes care of, giving user’s what they need with no losing quality.

User Review

Most of the time users are influenced by the action or choices of other people, before making a decision they intend to seek other’s reaction or satisfactions first. Ratings and testimonials will have a huge impact on your conversion rate.

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