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We are aware that a well-designed website is eye-catching for attracting and maintaining the user’s engagement it’s a crucial role in their decision with your website conversion. Effective website design plays a huge impact in user overall interactions that gives them exceptional browsing experience but despite getting the right web design, many businesses fall into common design mistakes that can seriously hinder the user’s engagement. Poorly designed websites can lead to an opportunity lost, can frustrate users leading to a low website’s engagement. In this blog we’ll tackle and explore the top common mistakes in business website development and how to avoid them, with standout, well-designed websites and providing practical tips to avoid and enhance even more your website user’s engagement.

 Poor Accessibility

Website need to be accessible to all users, including those with disabilities and different age range, bad website overlooks the important aspect of accessible design that can alienates some of the users without a deep understanding on how your website really works and the crucial thing about this is, it will lead to low conversion rate and loss of user engagement. Enable to prevent websites poor accessibility ensure that the website content is well organized without confusing the users, well-structured heading that makes the content to understand much easier.

Broken Link (404 Errors)

Many broken links indicate that your website is a “Bad website”, clicking particular links resulting in the “404 Page Not Found Error” that takes you not to another webpage but to nowhere is a dead end. Keep in mind, when the user encounters this error, there is not just a high chance but to totally abandon your website and lose interest in your brand. Most likely they will seek another brand elsewhere. To avoid this negative behavior of your website, make sure that every link is working, and prevent unnecessary links that are not significant in your website. Keeping track of any modifications made to the website, such as modifying site structure and updating URLs are the major cause of the 404 errors. Essentially it is required to test the website thoroughly after any updates and modifications.

Poor Navigation

Websites with poor navigation may create confusion and difficulty for the user to find their desired products or information. A common web design mistake is the lack of clear categories or labels, users may also lose their interest in your brand if they are not directed well on what they want to find on your website. Enable to make your Navigation handy and user-friendly make sure to limit the number of unnecessary menu items instead use a logical category, clear labels and implement an easy access content with search functions.

Non responsive Design

Lack of mobile optimizations leads to distorted layouts, misplaced elements, and compromised user experience on using different devices. The lack of responsive design gives the user difficulties from browsing products or purchase in their tablets or smartphones, the essence of the design will be unrecognizable in different screen sizes and most users will abandon your website. Relatively, responsive design will be a huge factor on your website because most of the time users are not only using desktop computers but also smartphones and tablets for browsing. Is it advisable to practice responsive design and mobile optimization, creating a mobile friendly website in this era is a non-negotiable.

Ignoring Search Engine Optimization (SEO)

Stunning websites give users an exceptional browsing experience however if your website is not optimized with search engines, users’ engagement will still be limited and low. Well-designed website is ineffective if it cannot be found by the user through search engines. Developing high quality information that will catch the interest and needs of the target users is one of the most important approaches in the site’s SEO improvement. Also optimizing the content with relevant keywords and meta titles will improve the search engine ranking.

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